This advert influenced me in terms of its typography and the styling and positioning of Aaliyah. The idea of using different fonts and sizes with the typography to highlight and emphasise important parts of the information was something I liked, and plan to include in my own advert. Also, the way that the fonts can link to the genre and theme of the song/album, as such is the case with the font used for "If Your Girl Only Knew", is a technique I liked as it already implied the theme of the audience and therefore I may use this.
In terms of styling, her style conforms to the style regularly worn by female 90s hip hop and r&b artists. As my group is meant to be a 90s girl group, this styling is the one that I would refer to when I am styling the group for the advert.
Lastly, in terms of positioning, her body language oozes a cool, chill vibe and together with the fact that she takes up the center of the poster, it shows her as the main feature of the advert, something I would like to replicate.
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