Editing

Throughout our lessons and editing sessions, me and Sharay focused on adding effects to the video to make it fit more into the 90s theme, and seem more experimental. We added a title that we felt would fit the whole VHS look.
Firstly, we started with creating the title, on Illustrator. We had previously decided to not use the idea of having the names in the font styles of their references, and we did not want to add the individual names so we came up with the idea of having a grouped logo with the names. However we also wanted the name of the song to be feature so this is what we ended up coming out with:


We wanted to make the font resemble the VHS type font to link to the 90s theme we were going for and so we decided to use this font:

 For the names, we went with a bolder font so that they stood out. To make them stand out more we decided to add a rectangle background behind it in a different colour for each name and also a white shadow behind the name. The colours were decided on based on the colours the members wore in the video - so as Ariana wore red her background was red and the same for Lil Kim with blue. The only one who did not have the same colour was Nicki as hers was black and we did not want the writing colour to be different so we changed it to pink as pink was a colour we featured a lot in our video and would therefore link.

For the actual video, in the last few days, this is when we focused on making it look 90s. We had previously used a VHS glitching overlay to make the video look as if it had been filmed on a VHS camera and low quality however we felt like it did not have the affected that we wanted so we looked up ways to create the proper VHS look on our actual footage on YouTube. We came across this video which helped us greatly:


It taught us how to use special effects such as wave warp, noise and colour balance RGB to create the effect we desired. Using this video, I edited the end of the music video and some of the beginning to create the perfect VHS look. We duplicated each clip three times and changed the colour balance and opacity on each to give it the colouring that most VHS videos have. We added noise to make it grainy and also used the wave warp to fit into the look of other VHS videos:


I used the tools and different measurements to use what the video taught us and then tweak it to fit the look that we wanted:


By the end we had achieved the 90s look we were aiming for: